Tinder is a dating application launched in 2012 to connect men and women according to several criteria including their location. The application is available in 190 countries and has over 56 million users.
How to make Tinder, the reference dating application for generation Z (18-24 years)?
JIN accompanied Tinder in France for 2 years in its corporate and consumer media relations strategies. Our teams implemented media strategies based on proactive and reactive operational management of media relations, writing press releases, and proactive pitches to corporate, lifestyle and tech journalists. We also ensured the update of real-time coverage trackers to measure the campaign KPIs.