JIN signs two brands from the Signify group - a long-time client of the agency: Philips Hue, historical market leader in connected home lighting, and WiZ, a newcomer who aims to make connected lighting accessible to as many people as possible.
The JIN group, a specialist in digital influence and public relations, will support these two brands in setting up an influence and paid media strategy for the French market. JIN, whose monitoring expertise was strengthened following the integration in October 2022 of the consulting firm Opinion Act, will also support Philips Hue and WiZ in the implementation of their social listening strategy.
The primary objective of this collaboration is to delve deeper into the psyche of the brands’ target audience, in a bid to identify and eliminate the last obstacles hindering the widespread adoption of connected lighting in France. The campaigns will be guided by three key pillars : gaming, television and decoration and will be deployed on Instagram, YouTube and Twitch.
A first activation is planned for April 2023: 10 influencers will highlight Philips Hue and WiZ products. The objective of this first speech under the sign of travel is to prove the simplicity of use of the products and to make the 2 brands known to as many people as possible.
Fanny Phung, Campaign Manager of Signify France : "Philips Hue and WiZ are at a key moment in their development and we needed a partner capable of using influence marketing and community knowledge to conquer consumers. passionate and demanding.”
Edouard Fillias, CEO of JIN: “We are delighted to continue our collaboration with the Signify group for a third year. JIN having been founded by 3 tech addicts, we are proud to work with Philips Hue and WiZ, two brands that place innovation at the heart of their products. This long-term collaboration demonstrates the confidence that Philips places in our team, and we look forward to working alongside them again."