Edouard (IEP Paris, HEC), an influence and reputation specialist, is the president and co-founder of the agency. After working in the technology field in agencies and start-ups, he co-created JIN with the goal of creating the infuence agency of the future, where technology and advice are met with a decidedly international outlook.

Edouard is also an author (E-Reputation: Internet Influence Strategies, Ellipses, 2012). Additionally, he is the editor-in-chief of the Actu’Gestion/Web collection published by Ellipses (Darknet: Myths and Realities, YouTube Marketing, The Secret of Hedge funds, Storytelling and Brand Content, Crowdfunding: Essential Secrets...).

He is a commentator on the BFM Business news program and regularly speaks about communication and influence. Additionally, he is vice president of the think tank Génération Libre.