Jonathan is a specialist in communication and influence strategies, providing strategic advice to leaders of large corporations and institutions. As the child of expatriates, Jonathan was born in Sierra Leone and is a dual Franco-British national with a passion for intercultural relations. He graduated from Westminster Business School in London with a master degree in marketing communications. He developed an interest in behavioral economics after studying macroeconomics. He recently served as the CEO of Proches agency for 7 years and previously held the position of Managing Director of the brand practice at TBWA/group, following his work at Ogilvy in London in strategic planning and at Publicis Conseil.